In order for all this communication to actually reach the consumer, it has to be disseminated through media. This media needs to be bought basis the markets the client wants to reach, the particular target audience (male or female, youth or senior citizens, etc.) and their media habits (what they read, watch, follow and where and when and which media brands or channels, etc.)
As you can see, reaching the consumer effectively and cost-effectively through media is an entire complex science on its own, and it is the media agency that is responsible for it. The media agency is critical in making sure that the creative agency’s output reaches the consumer in a timely, targeted and contextually relevant manner. I am sure you will soon be reading a post on careers in a media agency that will explain all of these aspects, and more, in much greater detail.
So now you have a very broad overview of what careers in this fascinating field are like. If you have read this far, that is! You would have been able to imagine how much hard work is required to survive and succeed in this challenging career. You will need to remember one thing – there is no place for your ego in your job description. Leave it at home and take it out when you are casually telling your friends that you can’t make it for the party tonight because you are shooting Katrina Kaif or Ranbir Kapoor for a commercial.
If you still want to make a go of it, congratulations! The industry is starved of dedicated women and men like you and you can look forward to an interesting life where you learn something new every single day, and no two days are alike. You can usually dress casually, expect a creative and informal work environment, work with some of the brightest creative and management minds, eschew hierarchies for the most part and of course, party quite a bit. This last one is especially true if you work in a media agency.
Most importantly, you will have the immense and immeasurable satisfaction of your pan-wallah or your co-passenger or your little niece humming your brand’s jingle, using its hashtag, or consuming your brand, because of your efforts in bringing it to life. And at the end of yet another all-nighter at work, and your third consecutive working weekend, that’s what really keeps you going.
As you can see, reaching the consumer effectively and cost-effectively through media is an entire complex science on its own, and it is the media agency that is responsible for it. The media agency is critical in making sure that the creative agency’s output reaches the consumer in a timely, targeted and contextually relevant manner. I am sure you will soon be reading a post on careers in a media agency that will explain all of these aspects, and more, in much greater detail.
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If you still want to make a go of it, congratulations! The industry is starved of dedicated women and men like you and you can look forward to an interesting life where you learn something new every single day, and no two days are alike. You can usually dress casually, expect a creative and informal work environment, work with some of the brightest creative and management minds, eschew hierarchies for the most part and of course, party quite a bit. This last one is especially true if you work in a media agency.
Most importantly, you will have the immense and immeasurable satisfaction of your pan-wallah or your co-passenger or your little niece humming your brand’s jingle, using its hashtag, or consuming your brand, because of your efforts in bringing it to life. And at the end of yet another all-nighter at work, and your third consecutive working weekend, that’s what really keeps you going.
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